1. Your Business Becomes ‘Real’
If you spend too long trying to copy the other players in the market, the real you disappears in the noise.
Trying to perfect your ‘act’ is hard to maintain and eventually will suffocate you.
Many say ‘fake it until you make it’ which I think is wrong. If you’re a personal brand, your customers will love your story. If your story resonates with them, you instantly become real.
A real person with emotions and not someone who hides behind a perfect looking logo, with no real journey to share.
Becoming less fearful of what people are saying about you and staring to believe in yourself allows you to be real. You aren’t boasting a pristine and shiny lifestyle that immediately sets the sky too high for your customers.
If they can’t see them achieving what you have, they won’t invest their time or energy in you.
Scars and flaws are your story.
They might seem irrelevant to you, but I guarantee that human aspect is so important in your business.
Ultimately your customers will love you not in spite of who you are but because of who you are.
2. You Will Relax And Focus On What Matters
Feedback is crucial when establishing your business but it’s important to act constructively on criticism and not let it defeat you.
If you worry too much what others think of you, you’ll ruin the vision you set out at the beginning.
Your confidence will dip and you will inevitably start comparing yourself to the big players in the industry. Those who sell their perfectly polished products, avoiding giving full disclosure of the torturous hours that have actually went into creating the product.
Progression slows when you allow the opinion of others to consume your vision.
Constructive feedback is awesome but keep your head up and focus on what really matters to you. Don’t allow your judgement to be clouded by comparing and worrying you aren’t at the level you should be at.
The process is so important and developing a solid foundation to create a sustainable business is far more rewarding that scurrying around trying ‘get rich quick’. Know your ‘why’ inside and out, relax and keep your vision at the forefront of everything.
Remember that you have come a long way since you began this process. This is you own way and focusing on your progression, rather than spending countless hours monitoring what others are doing, will help your business thrive.
Your role models should be your inspiration, not your discouragement.
Relax and enjoy the process.
3. You’ll Generate Raving Fans
Moulding your personality to fit everyone’s individual desire (also known as people pleasing) is exhausting and a huge waste of your time.
For your business, it will reduce personal status and people will become wary of your trust.
Your authenticity dies a painful death, especially if you’re at the stage of establishing who you want to be.
Ironically, when you aim to please everyone, people only start to dislike you and feel your value is disingenuous.
Being authentic is all about fully standing by your message and not being afraid to challenge others. Succeeding as an entrepreneur naturally generates raving followers in your business.
Your customers love you because they know you fully support their needs, and they look to you as an authority to fulfil that need.
And often, the ones who “don’t get you” actually haven’t found the self-confidence or specific need to immerse themselves into your world. They aren’t at that level yet but doesn’t mean they won’t ever be.
So be unapologetic who you are. Your raving fans will help carry your business and support the real message you want to convey.
That confidence is golden and will ultimately help push your positioning to the next level.
4. Your Niche Becomes Clearer.
Some will argue, but I really believe a solid business is about the quality of your customers, not the quantity.
Depending on what you’re selling obviously, but I’m speaking here about a strong personal brand.
If you value quality more than quantity when it comes to your market, you will recognise where your niche is and invest heavily in that space. You will still have a pool of people to acquire but the real value will be given to your niche, to build a solid and rich relationship.
You should give so much time and attention to your own community.
Looking after their needs will only strengthen the return on that investment as they will continuously buy from you again and again.
They trust you.
The more targeted your circle of influence is, the more your can grow as the authority you want to be.
You are no longer being stretched in multiple directions. The thinner you spread yourself across markets, the less value you can actually give someone. This brings a disservice to your customers as they are real people.
People with specific needs who want a catered service. Really spend some time analysing the niche you want to be in.
Make it yours and own it how you want to be positioned.
5. You Become A Priority As Well.
The online world can be incredibly lonely if you forget to look after yourself. I know from experience that the beginning stages can be temperamental and difficult on your health.
To say there is too much information out there is an understatement.
Unless you’re a pro actor, it’s impossible to serve your audience if you are suffering on the inside. It may sound hippy and airy fairy, but I really believe if you don’t love who you are and your business wholeheartedly, people will see right through you and feel the red warning signs.
Your own health and wellbeing has to come first.
It’s easy to put your all into pleasing your customers and clients and forgetting your own happiness.
But this will eventually damage the longevity that your business has. It’s incredibility hard to keep up a facade. If anything, you will again do a disservice to your audience if you aren’t feeling positive.
Allowing yourself to be selfish is okay. If you need some time to re-adjust, take a break or align your headspace, then take that time.
I myself have suffered from anxiety my entire life and I know when It’s time to say that’s enough. It’s been a learning process, but I know from experience if you allow yourself breathing space from time to time, you will be far more efficient in anything you do.
Deadlines can be tough but what’s more tough is allowing stress to eclipse everything you have worked on so far to this point.
Don’t allow yourself to give up 100%. Sometimes a breather is all you need. For me, I find reading so therapeutic. It allows my brain to focus on something other than irrational thoughts when things aren’t going right. Find what helps you relax and come back with a fresh head and smash it.
You are in control of your business and ultimately you can make the decisions that are best.
Knowing you’re a priority will ultimately help serve your audience better and keeps you in a stronger and more confident position. Until we get in alignment with ourselves, everything will be a struggle because we spend half our energy working against ourselves.
6. You Understand Your Audience More
Some handle criticism by switching off all emotion if they have experienced bad feedback or negative attitudes towards their business.
Perhaps even a personal attack on them specifically. Turning off emotion to give the impression of being strong, decisive, a leader and a rock in their own space.
Masking emotion to appear respected but consequently, they lose the ability to understand what it’s like to be in their customer’s shoes. They lose a fundamental business strength and that’s empathy.
One of the upmost and crucial elements of any business; to understand the real hardships and objections someone will deal with.
An amazing entrepreneur has the power and strength to be vulnerable and admit that they are human. A human who has experienced their own trials and tribulations and can emphasise with the various stages a customer can be at.
True empathy helps avoid looking at the world as black or white. Complex layers become clearer and you can talk to your niche during their current circumstance. Anticipating their next move is not easy but becomes far less a challenge when you allow yourself to open up and be as authentic you can be.
Your business won’t become intertwined in generic, repetitive content that means nothing to someone.
Be human, be humble and be relatable.
Believe you can be venerable and attract the right people. The long game is a profitable venture here.
Marketing is changing rapidly and I believe honest relationships are the bridge that connects you to your profit. This all has to come from you, and how you present yourself while trusting your natural human instinct.
7. You Will Be Happy.
When you copy someone, try to change yourself or simply stop trusting your own gut, unhappiness is inevitable because you can never reward your own accomplishments.
You’ll measure your successes based on where ‘that person’ was at your current stage.
This isn’t an easy venture.
To build an online business requires a process.
If it were as simple as the guru’s claim, anyone could do it. The fact of the matter is that you are doing it and that makes it pretty special.
Owning who you are and who you want to be in your business is the only thing you can really control. So never allow the opinion of others shape the outcome. Feedback is all part of the game so use it constructively and apply what feels good to you.
No matter where you’re at, understand your own happiness requires the approval of no one other than yourself.
Go at your pace and produce quality and stop worrying about comparison. After all, your own unique business cannot compare with anyone else.